Material below summarizes the article Identity-Specific Reward Representations in Orbitofrontal Cortex Are Modulated by Selective Devaluation, published on March 8, 2017, in JNeurosci and authored by James D. Howard and Thorsten Kahnt.
Our decisions are influenced by the value of the outcome we expect to obtain. For example, a person who prefers pizza over pasta will naturally choose pizza if both are on a menu.
Prior work suggests that these expected values are encoded in the activity of the orbitofrontal cortex (OFC). This region lies along the ventral surface of the frontal lobe of the human brain, just above the eyes.
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About the Contributor
James Howard is a postdoctoral fellow in the Kahnt Lab in the department of neurology at Northwestern University Feinberg School of Medicine.
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