Tell a good story. It’s a mantra we scientists live by. We all weave narratives into papers and talks, but the stories we tell stem from one common denominator: evidence.
In science, we demand data. Consequently, when speaking with nonscientists (especially policymakers), we may be tempted to rattle off hard facts as evidence for what we are trying to say. While we may have an arsenal of statistics showing how our particular research could help prevent or treat disease, save millions in healthcare costs, or stimulate the economy, if we only rely on numbers, most people will get bored.
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