Susana Martinez-Conde, director of the Laboratory of Integrative Neuroscience and professor at SUNY Downstate Medical Center, studies the neural basis of illusions. Hear how she helps the public understand and care about illusions through developing stories and narratives, running contests, drawing exercises, and other techniques.
Watch this talk to get inspired about ways to do science outreach and hear advice for getting the public excited about your research. If you’ve already done outreach activities, what helped you interest your audiences? Share in the comments.